Locally Made Pita Brings New Freshness to Discerning Consumers

Source: Saskatchewan Agriculture and Food

If you have been disillusioned about the freshness of the pita bread you bought at the supermarket, rejoice!

A few months ago, a new baker of pita bread and other Arabic delicacies opened its doors in Regina. His name is Boutros Skaf, and his company is called Prairie Food Products. The bakery is located in Regina’s industrial area near the corner of Park Street and Fourth Avenue East. It may seem like a quaint location, but it’s generating 20 to 30 pita sandwiches from local area workers during every lunch hour.

“We have set up a counter at the front of the bakery. Today, we have Mediterranean beef on the go at the counter,” Skaf says.

“Prairie Food Products is the only Saskatchewan-based manufacturer of pita and wraps. Certified pita and wrap experts make our products. We use top quality Saskatchewan ingredients, and we are confident that, once you try our pitas and wraps, you will notice the difference.”

Walking through the baking shop is like entering another world of traditions. The facilities required to make this type of bread are as complex as the most modern assembly lines. Lightly floured, felted conveyor belts gently take the bread from flour to baked finished product, ready for distribution, as if the baking plant operated as an impeccably rehearsed regimental parade.

“We figure we can basically supply the entire Saskatchewan market, as our business plan attests,” says Skaf. “We have made a successful entry into smaller grocery and specialty stores, but we are facing a challenge in convincing the local grocery giants of the value of providing a fresher local product, instead of bringing in pitas from Calgary or even Vancouver.

“We certainly appreciate the support we are getting from local restaurants, which have chosen to rely on our product. Our families are dedicated to being community leaders, and we believe re-investing in Saskatchewan is important. We are proud of who we are, and we want everyone to know we live, work and play in Saskatchewan by choice,” Skaf says.

“We are continually striving to provide consistent, superior quality, fresh products to consumers, distributors and retailers alike. We believe that, with hard work and dedication, we will become the market leader in the production and distribution of pitas, wraps and specialty breads in Saskatchewan and Western Canada.”

The future truly is wide open for this young company as it researches and explores expanding its product line to include a number of ready-made consumer products such as pastas, lasagna, pizza and calzones, just to name a few.

For more information, contact:

Boutros Skaf
General Manager
Prairie Food Products
(306) 790-7482
www.prairiepita.com