AG-Manufacturers attending Paris Show

Source: Saskatchewan Agriculture and Food

A strong contingent of Saskatchewan agricultural implement manufacturers will be in Paris next week (March 4 to 8) for SIMA - The Paris International Agribusiness Show.

The trade show is the largest in the world, attracting over 198,000 people from 108 countries.

Saskatchewan will be well-represented this year. A number of manufacturers will be a part of the Saskatchewan Trade and Export Partnership (STEP) delegation.

Borgault Industries, Norac Weighing and Control Systems, New Concept Industries, Pattison Liquid System, Schulte Industries, Case New Holland, Brandt Agricultural and Morris Industries will all join STEP at SIMA.

“I am really pleased to have so many people involved in this show – SIMA is a huge opportunity for Saskatchewan exporters. Seldom is there this kind of intensified magnitude of return. It is the crème de la crème of shows and represents the opportunity to have single point access to huge markets like China and India but also to more strategic markets, like the fast-growing economies of Poland and Hungary, that are particularly strong agricultural regions,” said STEP President Dale Botting.

Rob Ziola, STEP’s Manufacturing Trade Team Director says that, although STEP has been a participant at SIMA in past years, this is the first year that STEP will be an exhibitor at the event.

“SIMA is the second largest agricultural exhibition in the world. Exhibiting at a show of this magnitude should not be underestimated. European clients take these shows very seriously, and they view a booth investment as a serious commitment to the marketplace. When people from the trade come by the booth, it is not a casual drop by. They want to have a meeting. The attendees at this show are from the trade. They are wholesalers, importers, farmer co-operatives, and, as such, they are looking to buy more than one or two pieces of equipment. This show allows STEP, and its participating members, to gain valuable trade contacts from across the world, in one location.” said Ziola.

Botting says Saskatchewan manufacturers have led the way for years when it comes to both innovative and quality products, and that reputation is well-known in the world market.

“We invest heavily in research and development here and we have lots of opportunity to gain real world experience – but in some ways it comes back to the spirit of the people who broke the ground and planted the first crops here. That same sense of innovation still exists today, and that’s why our products are in demand in the world market,” said Botting.

For more information, contact:
Dale Botting, President
Saskatchewan Trade and Export Partnership
Phone: (306) 787-1550