Harnessing the potential of surfing and stormwatching tourism

Tofino tourism stakeholders certainly knew what they were doing when they consciously acted to capitalize on the potential luring surfers and storm watching tourists represented in off-season revenue generation. Surfers use a renewable resource, they engage in activities that don't even require them to drive anywhere once they are in Tofino. The resource is on the beach.

Stormwatchers do the same. They come to enjoy just being in Tofino, experience the feeling of being out there in the elements, seeing the waves, hearing them crashing and just taking in the whole sensation of finding oneself in that particular environment at that particular time. When operators and marketing experts think of product development and destination management, those are key indicators of success.