No matter how much one plans, sometimes, things just happen, and one has to explore their potential or risk loosing out on real opportunities.
Great Excursions, the company that I created, is a national tour operator based in Regina, Saskatchewan, a city that prides itself on highlighting the role the British Monarchy plays in how it defines itself, perhaps more than any other city in Canada. Royal weddings don't occur very often, and certainly, when a Royal Visit takes place in Regina, there is no shortage of participants who attend. I thought... What if we developed a trip for British Monarchy enthusiasts who are interested in going to England on, before or after the occasion, to commemorate the wedding?
That's what we have been working on since last week. I will keep you posted on the evolution of the project.
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» Royal Wedding Sparks Interest in British Monarchy-themed Tourism
Royal Wedding Sparks Interest in British Monarchy-themed Tourism
Labels:
authenticity,
brand management,
destination management,
meetings,
travel
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